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back to fashion: rumi rose

Updated: Feb 18, 2021

This is a glimpse of what I’ve been working on this year in my home studio on those nights and days off when I’m not microblading, running the salon, or being a mom. For those who don’t know, before I entered the beauty industry, I was living in NYC and was a fashion designer for over 10 years. It’s important for me to not lose touch with it. Designing and creating is my me time where I can let creativity flow, escape the noise and keep up design skills that I’ve worked on since 1999. This is what makes me happy – to create things and to make a difference in humanity and Mother Earth.

My goal is to educate people on the environmental impacts of fast fashion, the sustainable fashion movement, and to unite East-West by meshing Western styles with Afghan tribal influences and my heritage. This has been my design style since 2005 when I launched my first “Afghanistan Inspired” collection, and I’ve come full circle, but in a way that also helps the environment!

Coming soon to my label RUMI ROSE @rumi_rose: one-of-a-kind sustainable, ethical, upcycled vintage bohemian fashion. I’m happy to announce my mom Guli Atash is my design partner on this collection and helping with sewing the pieces! Stay tuned for pop-up fashion trunk shows and online shopping! I will continue my work in the beauty world but also hope to make a positive impact on the environment with Rumi Rose fashion. Hope you all will like and support it!

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