Samira began her career as a fashion designer in New York City. In 2001, she launched her first self-funded contemporary evening wear label Samira Designs, which sold to upscale boutiques across the U.S. and earned a front-page feature in The Washington Post, coverage on Oxygen TV, and a nomination from Fashion Group International’s Rising Star Award. In 2002, her design was featured in the blockbuster Men in Black II. She then launched It’s A Miracle Maternity, a stylish maternity e-boutique that also was found in over 60+ boutiques and supported maternal health programs. Her third label, SAMIRA ATASH, inspired by the tribal embroidery of the Silk Road and rooted in fair trade, earned her a second Rising Star nomination and garnered praise for blending fashion with heritage.The designs were featured in Fashion Week and worn by well known figures and celebrities. Samira’s experience also includes designing uniforms for the UAE’s largest telecom company (Etisalat), serving as Fashion Director for Zeba Magazine, and working as a film costume designer, including a historical research project focused on 13th century Islamic and Central Asian clothing. Her design was featured on National Geographic TV and showcased in a prominent Washington D.C. gallery