Redefining Beauty with Innovation and Purpose
From award-winning blow dry bars and permanent makeup studios to natural skin care products and connective experiences, Samira Atash has shaped the beauty industry with niche brands and services for thousands of women.
Beauty Meets Precision
In 2012, Samira entered the beauty space by launching FLOW Blow Dry + Beauty Bar, Northern Virginia’s first-ever blowout bar. FLOW quickly became a local industry leader expanding to multiple locations and also offering on location bridal & party hair/makeup services. FLOW earned multiple honors including Best Blowout (3 years in a row) from Northern Virginia Magazine, Best New Business, Best of the City (DC Luxury Magazine), and Best of Suburbia. FLOW also provided hair styling/blowout and makeup services for local influencers and events, Redskins/Commanders wives, news anchors, industry leaders, television/print, editorials and runway shows. Samira created a popular brow bar within the salons that offered eyebrow shaping services, which opened the door to the world of microblading.
In 2016, she launched Samira Brow Couture, a state-board DPOR licensed studio dedicated to microblading and permanent makeup. Over the past 9.5 years, she has trained artists on the art of microblading and the business of permanent makeup. Samira specializes in natural, timeless results, holding over 15 certifications in permanent makeup including microblading, combo brows, eyeliner and lip blush tattoo enhancements. She became the first certified Phibrows Royal Artist in the Washington D.C. area, trained with master global artists, and has been featured on HUDA Beauty. Her studio expanded to multiple locations including Orange County (CA) and has received accolades including Best of Loudoun County (2023/24, Best of Northern Virginia (2025), and Best of Washington D.C (2025). The studio is also a space where women can look and feel confident, including sbc Beautique and sbc LINKS jewelry.
Beauty Brands by Samira
In the Media
Samira’s beauty ventures continue to capture attention in press, television, and editorial features.
WUSA
DC Modern Luxury
Northern Virginia magazine
DC Power Player
Fairfax Woman
Awards & Recognition
I am honored to be recognized with multiple awards and media coverage over the past 20+ years


Best Blowout
Northern Virginia Magazine
Best of Loudoun
Recognized as one of the top beauty destinations in the region.
Best of DC
Power Player 2025
Best New Business
Acknowledged for our rapid growth and impact in the community.















