East and West are united with SAMIRA ATASH, a contemporary fashion label for women and men that is inspired by the Silk Road.

Throughout history, great conquerors such as Alexander the Great, Genghis Khan and Tamerlane swept through the area only to leave behind diverse ethnic tribes and a culture enriched with tradition and independence. The region absorbed Greek, Chinese, Persian, Mongol, Turk and Arabic influences and now holds a diversity of cultures, languages and crafts.

Today, SAMIRA ATASH designs unite cultures through its Eastern styles, messages, and ethnic embroideries on Western cuts.

FASHION FOR A CAUSE

Today, shoppers are socially and environmentally conscious. They demand fashionable clothes to be sourced and produced in a more ethical and sustainable way, thereby reducing the impact of conventional manufacturing on workers and the environment.

SAMIRA ATASH designs are made under fair trade principles - meaning NO sweatshops. Workers are compensated fairly and child labor is prohibited. The company works with local producers to provide jobs and support economies. SAMIRA ATASH also uses environmentally friendly materials and ethical production practices.

Proceeds of profits are also donated to Nooristan Foundation, a non-profit organization dedicated to improving the livelihoods of children in Afghanistan (www.nooristanfoundation.org)

At SAMIRA ATASH, fashion can be stylish and meaningful!